Multidisciplinary designer · Brand & marketing

Designing human-centered brands in the age of AI.

A multidisciplinary designer working across brand strategy, marketing, and AI-enhanced digital experiences — turning positioning, systems thinking, and modern AI tools into work that ships.

Based in
Manila, Philippines
Currently
Creative Assistant · SaaSHero.net
Focus
Brand · Marketing · Product
Abelle Joseph Don B. Patindol
Practicing since 2009
15+ yrs
design across disciplines
The difference

Not just a designer — someone who bridges brand, technology, systems & people.

I combine several practices into one profile that works across commercial, startup, nonprofit, and social-enterprise environments.

01

Design Thinking

Human-centered process from research and framing through to systems, interfaces, and polished craft.

02

Branding & Marketing

Strategy, campaigns, and AI-assisted content and design that keep a brand consistent, clear, and compelling.

03

Community & Cooperative Leadership

Founder-level experience building cooperatives and grassroots organizations with real-world impact.

04

Digital Product Development

From wireframes and prototypes to landing pages and design systems that move from idea to launch.

Branding & marketing

End-to-end brand & marketing — with AI woven through the process.

Strategy, creative direction, and production across the full marketing lifecycle. AI accelerates the work; strategy, taste, and human-centered judgment stay firmly in human hands.

01

Brand strategy and positioning

Defining what a brand stands for, who it's for, and how it stands apart from the competition.

02

Marketing campaign planning

Structuring multi-channel campaigns from concept and calendar through to launch.

03

Social media content and creative direction

Art direction and content systems that keep social feeds on-brand and consistent.

04

AI-assisted content creation AI

Drafting and iterating copy and concepts faster with Claude, ChatGPT, and Gemini.

05

AI-supported design and creative production AI

Accelerating visual production and exploration while keeping human taste in control.

06

Marketing automation support

Setting up flows and sequences that nurture audiences without manual effort.

07

Copywriting and messaging refinement

Sharpening voice, value propositions, and messaging until they land clearly.

08

Visual branding and brand consistency

Logos, palettes, and systems that hold together across every touchpoint.

09

Content planning for digital platforms

Editorial calendars and content plans mapped to each platform's strengths.

10

Customer journey and funnel messaging

Messaging mapped to each stage — awareness, consideration, conversion, and retention.

AI in the workflow

AI is part of how the branding and marketing work gets done — accelerating drafts, exploration, and production, never replacing the strategy behind it.

Claude ChatGPT Gemini Figma Canva AI image generation
Selected work

Brands, products & systems shipped for real clients.

A cross-section of branding, marketing, digital product, and community work supporting US-based and local clients.

Kognitiv — Workday Enablement
Kognitiv — Workday EnablementBranding · Workday partner
Kognitiv — Workday Enablement
Kognitiv — Workday EnablementBranding · Workday partner
Kognitiv — Workday Enablement
Kognitiv — Workday EnablementBranding · Workday partner
Kognitiv — Workday Enablement
Kognitiv — Workday EnablementBranding · Workday partner
Kognitiv — Workday Enablement
Kognitiv — Workday EnablementBranding · Workday partner
GO Randolph — Transit Campaign
GO Randolph — Transit CampaignProduct · On-demand transit
GO Randolph — Transit Campaign
GO Randolph — Transit CampaignProduct · On-demand transit
GO Randolph — Transit Campaign
GO Randolph — Transit CampaignProduct · On-demand transit
GO Randolph — Transit Campaign
GO Randolph — Transit CampaignProduct · On-demand transit
GO Randolph — Transit Campaign
GO Randolph — Transit CampaignProduct · On-demand transit
GO Randolph — Transit Campaign
GO Randolph — Transit CampaignProduct · On-demand transit
GO Randolph — Transit Campaign
GO Randolph — Transit CampaignProduct · On-demand transit
GO Randolph — Transit Campaign
GO Randolph — Transit CampaignProduct · On-demand transit
GO Randolph — Transit Campaign
GO Randolph — Transit CampaignProduct · On-demand transit
GO Randolph — Transit Campaign
GO Randolph — Transit CampaignProduct · On-demand transit
RMTD — Rides Mass Transit
RMTD — Rides Mass TransitProduct · Transit app launch
RMTD — Rides Mass Transit
RMTD — Rides Mass TransitProduct · Transit app launch
RMTD — Rides Mass Transit
RMTD — Rides Mass TransitProduct · Transit app launch
RMTD — Rides Mass Transit
RMTD — Rides Mass TransitProduct · Transit app launch
Rooster — Recruiting Insights
Rooster — Recruiting InsightsProduct · Recruiting analytics
Rooster — Recruiting Insights
Rooster — Recruiting InsightsProduct · Recruiting analytics
Onspring — GRC Ebook
Onspring — GRC EbookBranding · Ebook
ProductionPro — MTI Campaign
ProductionPro — MTI CampaignBranding · Product campaign
ProductionPro — MTI Campaign
ProductionPro — MTI CampaignBranding · Product campaign
ProductionPro — MTI Campaign
ProductionPro — MTI CampaignBranding · Product campaign
ProductionPro — Director Testimonials
ProductionPro — Director TestimonialsBranding · Testimonials
ProductionPro — Director Testimonials
ProductionPro — Director TestimonialsBranding · Testimonials
ProductionPro — Director Testimonials
ProductionPro — Director TestimonialsBranding · Testimonials
ProductionPro — Director Testimonials
ProductionPro — Director TestimonialsBranding · Testimonials
Postalytics — Direct Mail
Postalytics — Direct MailBranding · Direct mail
Postalytics — Direct Mail
Postalytics — Direct MailBranding · Direct mail
Postalytics — Direct Mail
Postalytics — Direct MailBranding · Direct mail
Katuparan Producers Cooperative
Katuparan Producers CooperativeCommunity · Circular economy
Katuparan Producers Cooperative
Katuparan Producers CooperativeCommunity · Circular economy
Katuparan Producers Cooperative
Katuparan Producers CooperativeCommunity · Circular economy
The evolution

Fifteen years of compounding disciplines — from space to systems.

Each chapter added a layer: spatial thinking, visual craft, brand strategy, digital fluency, and now product and AI.

Interior design & build · 2009–2016 Branding, digital & AI · 2016–now
2009

Interior Design & Build

Career begins after graduation — space planning, construction & thematic interiors.

2012

Interior Designer

End-to-end thematic environments & fit-out at Victoria Court.

2015

Design Education

Still in interiors — teaching design at Mapúa, SoFA & PUP.

2016

Branding & Creative

The pivot — creative direction & branding at Manjito Design Studio.

2019

Digital & Corporate Training

Training programs, content creation & engagement analytics.

2020

Website Prototyping

UX & branding lead at Webfunc.

2022

UI/UX Design

Digital assets & web for US-based clients.

2023

AI-Assisted Production

AI-accelerated brand & marketing production at SaaSHero.

Now

Product Thinking

Designing AI-enhanced digital products.

Abelle Patindol receiving recognition at an industry event
Recognized for community & creative leadership
Community innovation

Founder & strategic builder of Katuparan Producers Cooperative.

Not a side project — evidence of leadership, systems thinking, and innovation applied to real-world impact. I bring design and emerging technology to grassroots organizations that need it most.

  • Community empowerment & cooperative development from the ground up.
  • Rural innovation and social-enterprise creation with sustainable models.
  • Digital transformation for grassroots organizations.
  • Applying AI and creative technologies to community building.
Experience & credentials

A track record across studios, classrooms & US clients.

2023 — Now

Digital Marketing Support

SaaSHero.net — NC, USA · Freelance

Social media assets, web graphics, UI elements & print using Figma, Adobe tools and AI-generated content; supports website development through UI layouts.

2022 — 2024

Digital Marketing Specialist

AWFS.org — CA, USA · Retainer

Produced digital assets across print, social & web — including short-form video — and ran targeted ad campaigns with consistent branding.

2020 — 2022

UX / Branding Head

Webfunc.site — San Juan, PH

Led branding initiatives, partnered with the UI/UX team on web & mobile experience, and managed project timelines and budgets.

2019 — 2020

Corporate Trainer · Content Creator

Trainstation PH · WhenInManila.com

Built and delivered training programs and created CMS-published content, refining it with engagement and traffic analytics.

2016 — 2019

Creative Director

Manjito Design Studio — San Juan, PH

Developed design concepts with clients and crafted presentations that clearly communicated creative direction.

2012 — 2015

Interior Designer

Victoria Court — Pasig, PH

Thematic room design — space planning, palettes & textiles — managed end-to-end from schematic design to installation.

Education

MSc Urban Planning (in progress)
University of the Philippines
BS Interior Design
University of the Philippines
UPISSI Manager's Course
University of the Philippines

Certifications

›Google Data Analytics Professional Certificate — Coursera
›Neuro-Linguistic Programming Certification — Trainstation PH
›Best Trainer Ever — LifeQuest Training & Consultancy

Skills & Expertise

Brand StrategyMarketingCreative DirectionUX DesignProduct ThinkingPrompt EngineeringCopywritingContent StrategyOperations
Get in touch

Brand, technology,
systems & people.

Open to brand & marketing work, product design, freelance & contract engagements, and impact partnerships.

Email
abe.manjito@gmail.com
WhatsApp
+63 962 558 5949
Based in
Manila, Philippines